Brand Activations

Performance Activations

Brands attach real rewards to real performance milestones. Automatically verified by HYROX data. No claims, no manual tracking — just results.

PUMA
pro men · 2026

Station King

Achieve top-10 station times across all 8 HYROX workout stations at a single event. Win a full PUMA HYROX kit and feature in the next product campaign.

Milestone

+undefinedpt improvement in stations score within undefined days

Reward

EUR 1,000 cash prize

Verified Achievements

Each verified achievement is automatically confirmed by HYROX performance data

WHOOP
pro all · 2026

Recovery Score Streak

Maintain a WHOOP recovery score above 70% for 30 consecutive days leading into a HYROX race. Unlock exclusive WHOOP coaching features and a limited-edition race band.

Milestone

+undefinedpt improvement in recovery score within undefined days

Reward

Limited-edition HYROX x WHOOP band + premium coaching unlock

Verified Achievements

Each verified achievement is automatically confirmed by HYROX performance data

NOCCO
pro all · 2026

Sub-80 Challenge

Break the 80-minute barrier at any official HYROX event in 2026. NOCCO will donate €500 to your chosen charity and supply a year of product. Open to all verified Pro athletes in the Open division.

Milestone

+undefinedpt improvement in overall_time score within 365 days

Reward

EUR 500 donated to Athlete choice

Verified Achievements

Each verified achievement is automatically confirmed by HYROX performance data

For Brands

Performance-linked activations let you attach a public, trackable reward to a verified performance milestone. The platform handles verification automatically — you get authentic data-backed narrative, not logo placement.

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